Diversify your risk.

June 3rd, 2017

Diversification is the act of spreading out your risk.

You always hear it, diversify, diversify, diversify. Perhaps you have heard it so much that it has lost its meaning or maybe it doesn't make sense. Diversification is the most important element to your investment strategy. Studies show that asset class diversification will be responsible for more than 90% of your gains, not security selection nor market timing.¹

What is Diversification?

Diversification is the act of spreading out your risk. Instead of betting it all on one horse, you bet on many. When you diversify properly, the risk of a poor investment is significantly offset by the success of a good one.

As the old saying goes, "Don't put all of your eggs in one basket."

"Instead of betting it all on one horse, you bet on many."

One of the best ways to diversify your investment portfolio is through ETFs (Exchange-Traded-Funds). Unlike Mutual Funds, ETFs generally have lower fees, no minimum investment requirement, are more tax efficient, provide immediate diversification, and can hold underlying investments in stocks, bonds, and commodities.

Our diversified portfolios are constructed and monitored by award-winning, industry-leading money managers, who continuously analyze each portfolio through innovative technology, and adjust when necessary, to ensure optimal performance and risk for each investor. This approach provides the type of customization that is typically reserved for high net worth clients.

1. Asset Mix